Our work for ECHO demonstrates how B2B brands can be brought to life with clear strategy and crafted creative. ECHO is a challenger brand, so we started from scratch by developing a clear point of difference. Positioning them as the expert’s choice and with the line ‘Depend On It’, we showed that if professionals trust ECHO, then so can you. We put the tools in the hands of experts and shot them in action, resulting in engaging work that feels real and emotive — and is beautiful to watch.