Our solution was to leverage endorsement for Kizashi using a discerning and sharply targeted approach using an exclusive media partnership with the Telegraph. This enabled us to build stature amongst the core target audience and gave us access to respected journalists from across the paper’s content that endorsed the Kizashi within the multi-media campaign. We created an integrated campaign within the Telegraph’s media channels of adverts, advertorials, online films championing the car’s ability to provide driver satisfaction both as an abstract assertion and as endorsement. In addition to 19,200 car brochure requests, and 14,000 requested test drives, 15% now think differently about Suzuki and consideration for the Suzuki brand rose 43% amongst those who had seen the campaign.

We identified Rio Ferdinand as a significant role model and his precious endorsement for the Swift Sport could be implied through a partnership with #5, Rio’s digital magazine. We had a customized car to give away, and to ensure news spread about the relationship we linked its giveaway to being a celebration of Rio hitting 1 million Twitter followers. The campaign was electric. The first picture we tweeted of the car was viewed 102,874 times in one night. Within twenty minutes of announcing the competition over 23,000 people had visited the dedicated Swift Sport page. Over 3,000 requested more product information.

We created a range of internal communications to encourage internal buy-in for Allianz initiatives beyond the role of assistance, as well as helping the management to get staff on board and ultimately become advocates for the change.

We created the Suzuki Streets Ahead campaign aimed at the fashionistas in our target audience. Using live engagement and social media we created awareness and a positive image for Suzuki’s range of small cars. Suzuki Street scouts went out into the streets to talent spot fashionable people. They shared their discoveries on social platforms and invited the most stylish to regional semi-finals at major shopping centers hosted by celebrity stylists. Finalists appeared onstage at Clothes Show Live, a 200,000 strong consumer fashion event that Suzuki sponsored. The campaign generated buzz in social and conventional media. Streets Ahead gained 14,300 Twitter followers, 19,000 Facebook fans and live national and regional TV and radio coverage. 19% of those independently surveyed by the Clothes Show Live said they would consider a Suzuki as their next car.