Suzuki Vitara

Relaunching a legendary SUV

How do you celebrate the return of a legend? By creating an epic commercial worthy of the iconic Vitara name. Seventeen years after the last Vitara rolled off the production line, we were asked to create something special to mark the return of the much-loved SUV. The 60 and 30 second spots showed the Vitara as a living thing, with adoring crowds celebrating its return — and it remains one of Suzuki’s most successful launch campaigns.