We were tasked with creating an integrated, global campaign to launch Suzuki’s new flagship Swift model. The campaign is led by a high energy TV spot that follows two Swifts on a mysterious journey that keeps the viewer guessing as to the drivers intentions. We see the cars compete against each other as they ‘make their mark’ on the city – taking unusual routes to a final spectacular spot high above the city. All is revealed when the drivers show each other ‘GPS art’ of the Swift on their mobile phones — created as a result of the unique routes they have taken to the final destination.

The campaign is supported by OOH, print advertising, in-store POS and social and digital content.