NOAH launched the Suzuki Ignis with a fully integrated global campaign that included TV, print, digital and social. The Ignis was the world’s first ultra-compact SUV, and our campaign ‘A new angle on life’ reflected the unique, fun nature of the car by seeing it arrive at a rooftop beach party in the city. The campaign contributed to a hugely successful launch, resulting in sales that significantly exceeded Suzuki’s forecasts.