A global campaign for the launch of the new Suzuki Ignis – the world’s first ultra-compact SUV. Entitled ‘Turn it up’, the campaign shows the Ignis on an incredible journey around the city as it makes everyday driving more fun and colourful. The campaign is led by TV with 60, 30 and 20 second versions. In addition, the launch benefits from OOH, print advertising, digital and social media activity as well as in-store materials for local dealer usage.