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‘Easy mows it’ – cordless range launch

Mountfield is the UK’s biggest petrol lawn mower brand and our brief was to launch their new cordless range. Our creative approach was led by the insight that many people don’t actually enjoy mowing the lawn and see it as a chore. We call them the ‘reluctant gardener’ and our message to them was clear and simple — Mountfield makes mowing easy, so you have more time to enjoy the garden. Job done.