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Kikkoman food poetry

Show the versatility of soy sauce

Kikkoman soy sauce is iconic and a household name, but how do we get it out of the Asian foods section and into the mainstream condiments? Simple — show people just how versatile it is and how many dishes can be transformed with a dash of Kikkoman. This delicious commercial ran across fifteen markets and the results speak for themselves: web traffic up, sales up and brand awareness up.

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