Jackpot247
Cut through the gaming clutter
Most gaming advertising is laden with clichés and advertises the industry, rather than the brand. We decided to break the category norms by using ‘soft hard sell’ to create a DRTV campaign that really cut through. Jackpot247 is a gaming site where players can win jackpots 24/7, and this campaign reminded people of this while also entertaining them. Battenberg, anyone?